
My father once said to me “Joan, you could sell refrigerators to an Eskimo." Was it a compliment or not? That depends. If you had to be obnoxiously persistent and it was necessary for the purchaser to say yes just to get rid of you then it was no compliment. Just selling for the sake of making a sale is no feather in your cap. Repeat business will not likely be coming your way any time soon. People do not like the pushy sales-man type.
So the big question is, should Network Marketers be Sellers or Inviters? How responsive do you think people will be if you try to push something onto them that they do not want, whether it be a product or a business opportunity? Do you think it is possibly one of the reasons why Networking gets a bad rap and why reps get discouraged and quit because no one wants to get involved in what they are promoting? If so, what can a person do to create a need for what is being offered without sounding like a salesman? Everyone has different wants and needs. You cannot approach every person in the same way. It is imperative that you get inside the head of the person you are approaching to find out their concerns and interests. Here is an example of what I am driving at. I am a woman who is very conscious of putting my best foot forward when I am out doing my business. I have a favorite place where I like to shop for my clothes. When I first went into the store I was approached by a sales person with a warm smile and he introduced himself and asked me my name. He asked me if I was looking for anything specific and I told him I wanted a business outfit. Instead of taking me to a rack of clothing he stopped and asked me what type of business I was in. Before I knew it he had me engaged in a conversation telling him all about myself and what I did for a living. After some time had passed he went to a rack, took off a business suit and said to me “I think this would look very professional on you, why don’t you try it on and see if you do not agree with me.” BINGO! He had my attention. I tried it on, it was perfect in every way. He had accomplished three things, he had made a friend, he had gained my confidence and had made a longstanding customer who delights to drop by from time to time just to say hello. He is planning to retire soon from the clothing business and is taking a serious look at joining me in my business.
When most Networkers are asked what they do they blow it. They fumble with words and inevitably say they are a distributor, network marketer or salesperson for a company. That is an immediate turnoff for most folks. As an inviter it is your job to show interest in others and try to help them with their concerns whether it be health or an income opportunity. You are the ‘Inviter’ so lets see how we could invite someone to look at our opportunity by befriending them first.
A lady is standing in line at the bank with her little daughter. An opportunity presents itself as the little girl is asked her name by the teller and politely responds. How would you use this as an opportunity to make a contact? You could comment by saying this to the woman, “Hi my name is Joan and I could not help but notice how politely your little girl answered the teller when she was asked her name. That is very rare to see today in young children. You must be very proud of Jodi (mention the little girl‘s name..).” How do you think the mother is going to respond? You have just opened a door to get to know a little more about her by asking her some questions such as “ You must spend a lot of time with Jodi. Do you work out of the home or are you a stay at home mom? She will reply and either way you open the opportunity for more conversation. During the course of the conversation she asks what you do and instead of saying you are a network marketer or a distributor for a cosmetic company etc. you could simply say this, “You know how many people would love to stay home with their kids and contribute to the family income. I help them to do that.” You now have piqued their interest and it would be best at this point to give them your business card and ask if you can have their information so you can call and set up a time that is convenient to the both of you to talk further and answer any questions she may have. Do not go into you pitch right away. Remember you are inviting them to take a look at their convenience.
If you are talking to a baby boomer and are asked what you do you could respond this way. “You know over the last couple of years people have lost a lot of money through investments in retirement plans, 40l k’s and the stock market. I help people to recoup that money.”
Talking to an employee you could say, “You know how many people worry about losing their jobs, well I help people formulate a Plan B”.
When you get their name and phone number and promise to follow up make sure you do so. If you are tardy and procrastinate they will pick up on that and will not feel you are a person of integrity because you do not keep your word. If you are really interested in helping them and have a solution to their problem you have to make them aware of your concern for them.
So again I ask you this question, are you a Seller or an Inviter? It does make a difference and you will see your business take on a whole new dimension if you invite people to take a look rather than try to sell to them.
I am known on the Internet as "Java" Joan. Recently I embarked on a mission to share the failures and successes of my journey in the Network Marketing Industry. It has been a long, hard struggle and I want to help others to minimize their failures and maximize their successes much faster than it took me to achieve my goals. Personal development is the key to success and it begins with educating yourself to become the best at what you do.
http://www.joansincomeforlife.com
http://www.javajoan.net
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